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Haudegen of the German economy
Dipl.-Journ. Eike Christian Petering visited four entrepreneurs who particularly deserve the title of "Veterans of German Business": wheat beer patriarch Werner Brombach, eco-pioneer Claus Hipp, beer multinational Günther Kollmar, and aircraft manufacturer Burkhart Grob, all set standards in their industries. What methods did they use to lead their companies to success? Where did they encounter the greatest opportunities, risks, and challenges along the way? Also available as an audiobook.
ISBN: 978–3898791861 – Audiobook: 978–3866673076
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Writing speeches
How do you formulate the perfect speech? What should you pay attention to when writing a speech, and how can you ensure a convincing presentation? Whether it's an inaugural speech, a motivational speech, or a speech for a club anniversary: For 20 years, Dipl.-Journ. Eike Christian Petering and his speech service team have been supporting speakers for all occasions. This guide provides 50 speech templates and many helpful tips for delivering a successful speech.
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Writing texts
Writing brochures, press releases, and product descriptions – copywriting takes time and ties up many employees. This guide provides 50 useful copywriting templates. From cover letters and catalog texts to magazine articles, Dipl.-Journ. Eike Christian Petering uses numerous practical examples to describe the entire spectrum of professional copywriting in companies and associations, as well as for private occasions.
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Former Chancellors and Monuments – Strategies of Remembrance
Even after their term in office ends, a chancellor's significance extends far beyond their party. The public associates certain events, themes, and characteristics with each former chancellor. If a party can steer these memories to its own advantage, it possesses a powerful tool for legitimizing its policies. Eike Christian Petering investigated the strategies employed in this process. He interviewed actors in the centers of power of the mainstream parties: In 2006, the federal executive directors of the CDU and SPD informed him about their respective strategies of remembrance. The head of the Archive for Christian Democratic Politics and the secretary of the Historical Commission of the SPD party executive committee also reported on their work.
ISBN: 978–3842345232